2025 SSFA Annual Conference


SSFA 2025 Get Together
Detroit/Dearborn MI – SSFA MEMBER ONLY EVENT
Date: July 27 – July 29
Location: The Henry – 300 Town Center Drive Dearborn, MI 48126

Its time to sign up for the 4th Annual SSFA 2025 Get Together in Detroit/Dearborn MI!

Join us for 2 days of learning, franchisee interactions, meeting vendors, and interacting with our corporate leadership. The event will be held at The Henry, Autograph Collection, a beautiful venue perfect for our gathering.

Along with plenty of interactive presentations, breakout groups, and exchanges, we are also excited to include an SSFA trip to see the Detroit Tigers @ Tiger Stadium with all your friends.

Whether you’re a longtime member or new to the Association, this is a fantastic opportunity to connect with others in our Sola family. Don’t miss out on this chance to make new connections and enjoy a day filled with education, laughter and good vibes. See you there!


2024 SSFA Annual Conference Recap


Thank you to everyone who attended the Get Together this year in San Diego.
We had 60 franchisees and over 20 corporate sponsors!

We had a solid agenda covering marketing, competition, renovation and
differentiation strategies, customer acquisition and retention, buy/sell strategies
and breakouts around our changing customer profile and biggest
challenges all drove incredible engagement from the group.
Weaved into the two days was a Q&A session with Ben Jones,
Daryl Hurst and Scott Thompson of Sola Franchise Corp.,
an expo with our unwavering partners, spotlight presentations from two of our
Diamond Partners-Comcast & Kaemark and a surprise visit from Kim Bennett,
Sola’s first salon professional and goodwill ambassador!

Good food, a few drinks and wonderful new friendships and connections were made.
Kudos again to David Vecera and his planning group
(David Aschheim, Nicole Neesen, Sherry Kudren and Austin Campbell)
for putting together a great few days.
And a BIG THANK YOU to all the panel participants and contributors!
Let’s build on this for next year’s conference!
Click below to view photos from this year’s conference: