Welcome to the SSFA Family

Mission Statement

The SSFA’s mission is to maximize return on franchisee investment while contributing to the development of the best salon studio system brand in the world. Through ongoing and constructive collaboration with the franchisor, the SSFA will endorse Sola programs and practices that support SSFA initiatives, as well as develop and disseminate best practices across the franchise system. The SSFA provides a platform for the development of great ideas from within the community whose innovations are critical to driving the success of the Sola system.

Core Values

  • Create sustainable wealth through programs that support all franchisees in attaining their financial and operational goals.
  • Enhance the value of the franchisee community by enabling additional peer-to-peer networks and allowing enhanced sharing of innovation, experiences, resources and collaborative knowledge across members.
  • Continuously improve the system through collaborative efforts with the franchisor and endorsing programs and priorities that support individual markets and national initiatives.
  • Build for durability in our brand, our infrastructure and our returns.
  • Be transparent and accountable in what we do for the system, for the franchisor and for each other.
  • Enable active inclusion by opening doors to all franchisees with different objectives, competitive situations, backgrounds, ethnicities and experiences to walk a wide path and access broad perspectives.